Blog 5- iGen

If your only impression of the younger generations in this country is from click-bait, sensationalized headlines from cable news, you would probably have a very negative impression of them. Millennials and Gen Zs seem to be wrecking havoc to businesses, avoiding traditional products, encouraging disloyalty to established institutions, and having poor communication skills.

However, through reading the book iGen, a very different, more nuanced picture of the nature of the generation emerges. Despite the new changes in technology, many of the values of previous generations are still being upheld by the youth. In fact, iGen is on one of the hardest working generations. The primary difference is that this hard work is directed toward the quality of work but not in pursuit of independence (entrepreneurship) or leadership. The younger generation still maintains the value of hard work but they are more satisfied working under a boss than previous generations.

There are many other ways that iGens excel further than previous generations, like the fact that iGens are statistically better at race relations and embracing diversity. They are less materialistic (although much more engaged in digital products) and embrace movements like minimalism. They also maintain a fairly balanced political worldview, leaning liberal on social issues but also valuing free enterprise. They are also more willing to call out the corruption in institutions of power and more independent thinking outside a specific ideology.

Overall, the iGen is like all generations- a mixed, nuanced people with strengths and weaknesses.

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