Author Archives: algernonburns

Disney is a unique company to analyze their media presentation and engagement with their audience, simply because they are such a large entertainment conglomerate at this point.  Owning the direct Disney properties, as well as Marvel, Star Wars, and Pixar means that Disney’s social media presence is immense and complicated. That being said, all theContinue reading “Blog 6- Best Corporate Reputations”

I decided to analyze the digital engagement of Wells Fargo because it is the bank my family and I have used my whole life. While we have had a good relationship with the bank, I also understand why it has been ranked so poorly. Wells Fargo has received its fair share of scandals in theContinue reading “Blog 7- Worst Reputations, Wells Fargo”

If your only impression of the younger generations in this country is from click-bait, sensationalized headlines from cable news, you would probably have a very negative impression of them. Millennials and Gen Zs seem to be wrecking havoc to businesses, avoiding traditional products, encouraging disloyalty to established institutions, and having poor communication skills. However, throughContinue reading “Blog 5- iGen”

I greatly appreciated this Op-Ed from the New York Times, not because I always agreed with it (I have some strong push-back on his proposed “solutions”) but because I think it honestly grapples with a unspoken and ignored problem concerning life in the digital age. Before diving into the content of the article, I wouldContinue reading “Blog 3- Resist the Internet Reaction”

I found this article to a fascinating look at the in-depth nuance of online marketing. Often when I think of the short-attention spans of the digital age, I often point the finger at online companies for fostering this phenomenon. And while this article revealed that for a while, the “click-web” did perpetuate this environment, itContinue reading “Blog 2: What you think you know about the web is wrong article”

This chapter written by Alec Ross provided a fascinating overview of the power, potential and danger of big data and its subtle but inescapable presence in modern life.  The article provides many stunning facts that are likely already out of date (since it was written in 2016) but they provide a vivid trajectory of ourContinue reading “Blog 1: Data the Raw Material of the Info Age”

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”